Ikea is amazing. No, not their furniture, but about how very, very good they are at selling things. It doesn't matter if you want or need anything or not when you go inside; once you walk out that door you will have a bag full of, well, stuff - useful-seeming, well-designed, inexpensive stuff, true - that you only vaguely even remember picking up on your endless trek through the store.
We went to Ikea today for groceries. They're by far the best source for essential foods like pickled herring, lingonberry jam and gravlax around here. And food was really the only thing we needed. But somehow we still came home with a pillow, a picture frame and other odds and ends I'm pretty sure I had no idea we needed up until now. I'm still pretty sure we don't actually need any of it, in fact.
So they're good. But even more, there's never any overt sales pressure, no blaring "Extra! Cheap!" signs or pushy salespeople. You never feel forced to buy anything; it's just that you run into piles of really cool stuff throughout the store, somehow looking far better and more useful in that pile than it will ever do once you get it home. You know this, and you still end up buying it. That's not just good, that's sublime.
Oh, and the herring is pretty good too.